We are full-service digital agency focused on creating and delivering high quality interactive experience.
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If you have any kind of online business, online advertising or communication with customers for sure you have already heard about the change in the Google algorithm and that new indexing will greatly affect the non-mobile-friendly websites. At the end of the April, Google has introduced some changes within their algorithm and decided slightly punish those who did not take care of the development of mobile-friendly versions of their sites.
First of all let us define what it is mobile friendly site, and why it is important. Mobile-friendly sites are those sites that are optimized for viewing from mobile devices, and adapted for mobile devices to facilitate orientation and use. About the importance we don't need to talk that much, we will just tell you the fact that more than 60% of searches coming from mobile devices.
Websites that are optimized for mobile devices will be better positioned when searching, than those that don't.
Because of the many panic calls we got from our clients, we decided to clarify what exactly does mobilegeddon changes. The main fears our clients had were; will my site still be visible on Google search, whether my site will be able to find at all, will it disappear from search engines, etc.
So for all those who didn't thought on time about the growing trend of using mobile phones, we have good news. Your site will not disappear, nor will it Google completely throw it out.
What changes is that all websites that are optimized for mobile devices will be better positioned when searching from mobile devices than those that do not. Which means, exclusively for searches on mobile phones, mobile-friendly sites will have an advantage over the others, but that does not change the situation for searches from your computer or tablet.
It is important to emphasize that this is only one of the parameters that Google takes into account so you still need to think primarily in high-quality and relevant content and items of SEO we have already talked about.
Nevertheless, the use of mobile phones will certainly not decrease and the search from mobile devices will only increase as one word means-if you did not, customize your page mobile devices as soon as possible!!
The main items that indicate the mobile-friendly site include:
• readable text without using zoom,
• the text adjusts to the screen so the user does not have to walk around to read it,
• links are far apart enough to give the user no problems to click on what they want,
• website without software which is not common on mobile devices such as Flash.
For certain you don't want that because of these small items that require little effort, your user switch to a competitive site just because it was easier to get the desired information from their website!
Quality interactive website is designed and engineered to anticipate user behaviour and supported by smart functionality in the service of business strategy and customer needs.
Besides that we want to make sure that your search engine visibility is optimized correctly so not that we only care about excellent content and design, we also take care about things "under the hood."
A strong and recognizable brand which tells a story, reflects your beliefs and gets your message over to your customers clearly — no matter how big is your business you need this.
Through our process of brand positioning, we uncover what your customers can and do think of you, and you alone. Then we use that to show you how to use that thinking in a way that’s relevant to your audiences and can benefit your customers and you.
You still think that social media marketing is writing posts and posting pictures, trust us it is way more beyond that. To connect the customer with the brand is one of the most difficult task — social media are the ideal platform to reach a large number of customers and connect online and offline marketing.
In this aspect applications like our Wheel of fortune are the excellent tool to raise brand awareness, comprehend customer in what you offer and at the same time add value that will attract them into purchasing your product. Spin our Wheel of fortune and see what we are talking about.
I am the boss!
The one who has the last word, the big guy in our small team. Matej makes sure that all of the clients are satisfied, he leads the company's long-term strategic vision of working with organizations, consumer brands, start-ups and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He makes sure his employees are satisfied, joyful and he provides positive working atmosphere. Note to everybody — he hates to be called Boss.
Matej Beribak | CEOI know H.T.M.L.
Young professional with an eye for a nice design and practical ideas. He strives to create and execute user-centered, data-driven experiences across digital channels. Except UI and UX design, he is also passionate about photography, capturing interesting moments in a right time is what he is best in! Word traveler with a sense for good food and drinks.
Siniša Plevnik | UI DesignerSee beauty in everything.
People are visual creatures, they like what is nice to see. Tanja helps your brand get the visual identity that will catch attention and admiration. She makes structure and beauty from all disordered ideas. One of her quotes: "Until it's not perfect, it's not done!" Sometimes it’s hard to meet her high criteria, but at the end her designs are impeccable and that is what she strikes for! Except being beautiful, she is flawless as well as her work.
Tanja Dujmović | Graphinc DesignerLet's get social!
You have something to say, but don't know how to express yourself? Melani has a word for it, You can be sure of that. Writing blogs, columns and posts still don't leave her without a word. Creating quality content and building communities on social media networks is something that, in her own words, she doesn't see as a job but more as a lifestyle. When she is not writing, probably she is baking cakes, her second biggest passion. She has a sweet tooth as we so far have not seen.
Melani Martinić | Content ManagerBig Superhero!
The big kid making sure that everything "under the hood" works smoothly. During the day professional back end developer with amazing ideas and innovations, but during the night he becomes a real warrior in world of tanks. We still don’t know exactly when he sleeps, but we guess superheroes don’t sleep.
Branimir Đurek | Back-end DeveloperCoffee, coffee, coffee!
You think something is impossible to be done, please contact Marko, we still didn't find a thing he couldn't do. Perfectly working back-end development is a piece of cake for him, but besides that he is always here for constructing lamps, fixing cars, mobile phones, killing spiders and lot more. You just need to give him a lot of coffee, tell him what you need and watch him do his magic.
Marko Vušak | Back-end DeveloperJust ask me!
They say women know everything. Now imagine a woman who is a Google specialist, scared now? No need to, our Nives just makes sure you get the most out of Google's services. Google Adwords, Google Analytics, SEO and SEM are her thing. If you want to make sure You will appear on the first site in Google search don't hesitate to call her for help. Except that Nives is a young mom who enjoys spending time in nature. Young, urban and hardworking that's our Nives.
Nives Radman | Google SpecialistWant to become part of our team?
Contact us and maybe your picture will be here. CV, video, motivational letter or anything You think represents You the best, send us via mail and help us get to know You. We are waiting!
Aplitap team
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